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Building Your Corporate Brand

Building Your Corporate Brand

A common mistake is thinking that your corporate branding – your logo, tagline, and chosen color palette – constitutes your brand. Sure, these things play a role in your branding, but they are just one small facet of your overall brand. More than any design elements,...
Measuring Sentiment and Engagement

Measuring Sentiment and Engagement

Since last fall, I’ve been partnering with the team over at tyGraph (www.tyGraph.com) around the metrics for my monthly CollabTalk tweetjams, helping them tweak their analytics to improve upon some of the over-priced and questionable-value Twitter tools out...
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