Category: Article

Building your corporate brand with CollabTalk

Building Your Corporate Brand

A common mistake is thinking that your corporate branding – your logo, tagline, and chosen color palette – constitutes your brand. Sure, these things play a role in your branding, but they are just one small facet of your overall brand. More than any design elements, it is your company culture and the reputation of ...

Leveraging Both Evolutionary and Revolutionary Innovation

Evolutionary innovation is all around us. Features are tweaked, navigation and administrative controls improved, and the UX upgraded. Revolutionary innovation can create entirely new ecosystems of products and services to surround and support the new paradigm. Both evolutionary and revolutionary innovation can be disruptive to your organization -- unless you have a plan...

Discussing the State of Hybrid SharePoint

With the results of the Hybrid SharePoint survey now available, with research conducted by CollabTalk and a team of graduate researchers at the Marriott School of Management at Brigham Young University, you can expect to see a number of new articles, webinars, and whitepapers over the next several months as the sponsors dig into the ...

SharePoint Ecosystem Continues to Expand

ReleaseWire, 04/17/2017 -- CollabTalk LLC, an independent research and technical marketing services company, announced the publication of survey results and analysis of the Microsoft SharePoint ecosystem that details the growth of hybrid SharePoint and pure-cloud customer segments, with hybrid environments expanding from 32% of SharePoint environments in 2017, to 46% of environments by 2020. The CollabTalk ...

Measuring Sentiment and Engagement

Since last fall, I've been partnering with the team over at tyGraph (www.tyGraph.com) around the metrics for my monthly CollabTalk tweetjams, helping them tweak their analytics to improve upon some of the over-priced and questionable-value Twitter tools out there. They improved their measurements, which are now all that I use for my online events -- ...