One of the most powerful tools for building or maintaining a healthy community or social network can be tracking and sharing performance metrics. Leaderboards are a fantastic tool for surfacing key measurements within your network. As a gamification tool, they can have a direct impact on productivity and engagement, increasing participation in the activities that are being measured. Within an external community, leaderboards are used as a discovery tool for those who are new to the community, and can be indicators of the overall health, growth, and performance of a community.
With the launch of the Office 365 Online Influencers 100 this month, our goal was to provide a data-driven snapshot of online social activities and engagement across a number of different workloads within the Office 365 ecosystem, including SharePoint, Exchange, Yammer, Teams, Skype, and more. Anyone can request to be included in this list, but over time, the bar will be raised for inclusion, ensuring that the list doesn’t become unwieldy and a minimum set of performance criteria are being met (such as average Klout score, Twitter followers, etc).
How is the Weekly Score Determined?
As with your internal metrics for platforms and tools like SharePoint and Yammer, as well as your annual employee satisfaction surveys, consistency and transparency are important: People should understand how they are being measured, and those measurements should be stable. The Office 365 Online Influencers 100 is comprised of data from Klout, Twitter, and Rise — which is the leaderboard service provider. There are a number of other tools and services which can be connected, and some of these connectors may be added in the future.
For those unfamiliar with the platform, Klout has become one of the leaders in social network measurement, collecting more than 400 signals from different networks. The Klout platform reviews your social activities, and based on your social patterns and 1st degree network, uses machine-learning to make suggestions about topics for which you seem to have expertise. Users are able to select the topics that interest them, around which Klout provides data. While Klout pulls down publicly-available data from social networks whether or not you ever visit their site, to enable many of these signals and optimize (improve) your overall Klout score, a user must connect and authorize their personal profile to many of these networks.
Signals captured include:
- Twitter – followers, retweets, mentions, list memberships
- Facebook – likes, comments, wall posts, friends
- Facebook Pages
- Foursquare – tips saved by others, tips liked by others, friends, check-ins, likes, mayorships
- Google+ – comments, +1s, reshares (personal profiles only)
- Instagram – followers, likes, comments, photographs submitted
- Linkedin – connections, recommendations, comments (personal profiles only)
- WordPress.com – inlinks, ratio of inlinks to outlinks, PageRank
The Office 365 Online Influencer 100 takes into account the most recent tweets, likes, mentions, and retweets using key hashtags, such as #SharePoint, #Office365, #MicrosoftTeams, and more. This additional and focused data provides the leaderboard with a more accurate snapshot of engagement around these topics than Klout alone.
Aside from collecting the data from the Klout and Twitter platforms, and managing the participants list and automated communications each week, users can also add additional information to their profiles — which may be used to further refine the algorithm in the future. For example, we may include data around blogs and SlideShare to further extend the scope of measurements.
There are leaderboards within Rise that use a single metric, such as Klout (for example, the list of 100 Most Influential Blockchain Companies is entirely Klout), to determine their scoring. While Klout provides a broad overview of data from Twitter, additional weight is given to the Twitter engagement metrics within the most recent week around relevant hashtags. The “Power Score” ranks performance within each metric using a relative score of 1-100, and metric provides weighting as follows:
- Klout: 80
- Twitter @Mentions: 9
- Twitter Retweets: 5
- Twitter Followers count: 5
- Twitter Tweets: 1
How Do I Use This Information?
A community leaderboard is a great way to find people within the community not yet within your personal or professional network and connect with them. It’s also an excellent gauge of online activity from week to week, which can act as a prompt to get out of your corporate echo chamber and find out why someone is on the rise that week: Did they post new content to their blog? Are they speaking at an upcoming event? Did they win and industry award?
Keeping a pulse on the community through public leaderboards is also a great way to inspire action. It can be a prompt for individuals and teams to increase your content and social output, to get more involved in the community, or to reach out to influencers who may be able to help your team or project. A leaderboard can definitely drive the competitive spirit — and there’s nothing wrong with a little competition — but remember that it is not a measurement of ALL social activities, it does not include all members of the community, and it does not measure the quality of social output. Yes, that’s all common sense, but worth stating.
If you’ve not yet had a chance to review the latest Office 365 Online Influencers 100, please take a look. We hope you find this information useful. Your feedback is welcome!