CollabTalk LLC has partnered with the Marriott School of Management at Brigham Young University to conduct a formal study of adoption of the Microsoft Cloud (Office 365, Azure, AAD) within Federal, State, and Local within the US Public Sector. This independent research is being sponsored by the AvePoint and several leading Microsoft partners.

Microsoft has thousands of partner channel companies who want to increase cloud sales and services to Federal, State, and Local government organizations. Government organizations of all levels tend to be the slowest to adopt cloud technology even though there has been a greater push for these entities to transition to the cloud. The goal of the research is to provide research, marketing, and recommendations to the project sponsors on the issues, challenges, and blockers associated with the adoption of Microsoft cloud technology within the public sector, and how to overcome them. While the focus would be US-based public entities, the end product will consider worldwide applicability and impacts of international standards, such as GDPR.

Research Methodology

Conducted in partnership with the Marriott School of Management at Brigham Young University in Provo, Utah, the research includes a wide range of global business research tools, including Qualtrics survey and post-analysis tools, Bloomberg terminals, Geo-Spatial Software and Data, and access to more than 400 databases including LexisNexis Academic, Factiva, ProQuest, BizMiner, Morningstar, IBIS World, Mergent Online, ORBIS, GuideStar, EBSCO, EDGAR, Wharton Research Data Services, Mint Global, S&P NetAdvatnage, and more.

Each CollabTalk research project follows a phased approach:

  • Phase 1-Secondary Research: Conduct industry research to identify a baseline for the topic, identifying common pitfalls and best practices.
  • Phase 2-Primary Research: Survey target customers or respondents to assess their current state, strategies implemented, and effectiveness of those actions.
  • Phase 3-Industry Expert Review: Conduct one-on-one and panel interviews with industry experts, consultants, and influencers.
  • Phase 4-Analysis and Recommendations: Distill insights and findings, and make recommendations in the form of a final research paper, including supporting data models and other supporting material.

If you would like more information about CollabTalk research services, or have questions about co-sponsoring a current research project, please contact Christian Buckley at

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