CollabTalk LLC has partnered with the Marriott School of Management at Brigham Young University to conduct a formal study of diversity hiring strategies within the Microsoft channel to understand where partners have been successful, and where they have failed in diversity hiring campaigns and initiatives, and to identify the patterns of success. This independent research is being sponsored by the Microsoft Worldwide Partner organization and leading Microsoft partners.

The goal of this research is to better understand the issues, challenges, and blockers associated with diversity hiring strategies within the channel, and to help Microsoft partners create and run successful diversity campaigns and programs. Based on this research, the project sponsors plan to provide guidance and “best practices” for the Microsoft partner ecosystem (over 450,000 Microsoft partners worldwide) based on the research findings and data, and through the creation of partner materials and visual aids. As a result, the sponsors hope to increase the visibility of the diversity issue within the industry, and provide specific guidance on how partners can attract a broader pool of talent.

Research Methodology

Conducted in partnership with the Marriott School of Management at Brigham Young University in Provo, Utah, the research includes a wide range of global business research tools, including Qualtrics survey and post-analysis tools, Bloomberg terminals, Geo-Spatial Software and Data, and access to more than 400 databases including LexisNexis Academic, Factiva, ProQuest, BizMiner, Morningstar, IBIS World, Mergent Online, ORBIS, GuideStar, EBSCO, EDGAR, Wharton Research Data Services, Mint Global, S&P NetAdvatnage, and more.

Each CollabTalk research project follows a phased approach:

  • Phase 1-Secondary Research: Conduct industry research to identify a baseline for the topic, identifying common pitfalls and best practices.
  • Phase 2-Primary Research: Survey target customers or respondents to assess their current state, strategies implemented, and effectiveness of those actions.
  • Phase 3-Industry Expert Review: Conduct one-on-one and panel interviews with industry experts, consultants, and influencers.
  • Phase 4-Analysis and Recommendations: Distill insights and findings, and make recommendations in the form of a final research paper, including supporting data models and other supporting material.

If you would like more information about CollabTalk research services, or have questions about co-sponsoring a current research project, please contact Christian Buckley at

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